Unum Has it in The Bag


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The Client: Unum

The Goal: Find a way to reward high achievement audience - and support their rugged and sporty sense of adventure during a sales conference in Palm Springs.

The Process: We incorporated into our research the client's health and wellness themes for 2016. The audience was active, adventuresome, and goal driven. The Palm Springs backdrop and premier Ritz Carlton resort location were also elements that we integrated into the final product. These components were combined while staying within the project budget.

The Solution: A Patagonia recreation backpack in bright, on-trend colors, checked all the right boxes. This powerful consumer brand accentuated the audience's achievement and was perfectly geared to leverage adventures large and small - from Palm Springs and beyond!