Case Study: Cooking Publication

The Goal: Increase subscriptions for family of popular cooking publications.

The Process: We proposed and tested a variety of kitchen accessories to connect to the demographic and psychographic of our client's target audience - from the kitchen novice to the serious chef.

The Solution: A custom designed bamboo cutting board was the right ingredient to dramatically improve subscription rates. The universal relevance of a good cutting board, the eco-sustainable message, and the aesthetics of bamboo combined to produce impressive results.