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Author: Melissa

Many of our clients are in charge of filling the "gift closet." You probably have one in your office too - the place where company-branded items are kept on hand to give to customers, prospects, vendor partners, and employees at a moments notice.  It's great to be prepared, but with some consideration for your marketing goals and your audience you can ensure the money spent on these general gifts is an investment that will provide returns.

One of our clients recently restocked their "gift closet" with these items:

• A chic lunch cooler tote specifically for their female audience
• Fun, pop out maps of the cities where they have offices so visiting clients can fully enjoy their stay

What would make a gift relevant to your audience (and keep your services top-of-mind)?

• Do you take clients on walking tours or on job sites? Consider an umbrella, baseball cap, or clipboard to keep them comfortable and focused on you.
• Is your staff in charge of meetings or presentations where people take notes? Padfolios and jotters are a great way to help people stay involved.  Quality writing instruments are a way to add ceremony to deal-closing gatherings.
• Do clients travel to attend your events or seminars? Provide a small day bag or briefcase to help them carry event materials, or give travel accessories to make their drive/flight more enjoyable.

Want gifts you'll finally feel good about giving out? Logoed items your clients will actually use and appreciate? We hear you.

Tell us about your company and your customers and we'll give you a closet-full of great corporate gift ideas!