What's New

Author: Melissa

A New York-style Deli client of ours, well-loved by its loyal customers, came to us with a simple two-fold goal

• Thank its loyal clientele
• Spread its name around town

T-shirts sporting their famous tent logo (matching the shirts worn by the staff) was an excellent way to appreciate the "regulars." And since we know these customers are fans of the business, they're the perfect audience to wear these shirts and act as "brand ambassadors" – sharing their love of the Deli's tasty food with others. Along with other fun special occasions like Moustache Week (come in sporting a moustache –real or fake – and enjoy a discount), customers were able to pick up a shirt with their sandwich on Free T-Shirt Friday recently.

Another item that met both of the client's goals was a large, reusable grocery tote used as a take-out bag for large orders.  Both relevant at the time of pickup as well as reusable on future trips, the customer leaves with a gift and the business's brand is shown around town.

Win-Win. Hey, any shirts left in my size?

Looking for a win-win marketing plan for your next promotion?  Let us know what's cooking for your business here and we'll add some sizzle to an effective marketing plan.