The Black Dog is Fed

Custom Product Program

The Client: The Black Dog – retail chain

The Goal: Enhance selection of Black Dog-branded goods sold in their stores.

The Process: We experimented with new items at a lower price range (a price point that was previously underrepresented) and sales for these items did extremely well.

The Solution: We achieved sales growth for the client by providing affordable options in staple product categories as well as developing custom products exclusive to The Black Dog.

A few of these products are:

• Pint Glasses
• Monostrap day bags
• Not-a-Paper-Cup ceramic travel mugs
• Jibbitz (collectable clog decorations, popular with children)
• Swiss Army watches and multi-tools