HighRes Bio = High Tech Marketing

Ongoing Marketing Strategy

The Client: HighRes Biosolutions, biomedical equipment developer/supplier

The Goal: Create an ongoing marketing plan to reach new clients in markets that need modular research, laboratory and robotics equipment.

The Process: We work closely with HighRes Biosolutions to match promotional items that represent their growing product line to the needs and interests of their potential clients. This ongoing work of building brand awareness within a target audience is an excellent example of how a company can be creative with their outreach methods while maintaining a consistent brand message.

The Solution:

Recent projects include:

• Lab safety glasses for conference handouts
• Hexagon-design high-end pen for client gifts (hexagons are an important design element in their products and collateral)
• Tradeshow tote bags that double as grocery totes after the event
• Unique graphic t-shirts for website contest
• Compressed t-shirts (in the shape of their logo) for tradeshow gifts