Turner – Media Midas

Brand Building with Promotional Materials

The Client: Turner Broadcasting – international media company

The Goal: Generate excitement for cable channels tbs, TruTV and TNT. Strengthen relationship with advertisers and ad agencies by identifying and supporting their value proposition through targeted merchandise.

The Process: Turner needed boutique-style gifts to match their unique programming brands with their distinctive clients.

The Solution: Pairing the cable channels’ logo with popular retail brands was a strategy that we employed successfully with many of Turner’s promotional items.

Gifts to their top advertising partners have included:

• TruTv-branded Ogio® duffel bag
• TruTv-branded Camelbak® water bottles
• TruTv-branded Swiss Army multi-tool
• The Office (tv show)- branded coffee mug
• Tri-network branded Victorinox travel garment sleeve & tote bag
• tbs-branded stainless steel water bottle
• Sports Illustrated Digital-branded water bottles and travel mugs