Cook's has Chops

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Gift with Purchase Program

The Client: Cook’s Illustrated, family of cooking publications

The Goal: Increase subscriptions for family of popular cooking publications.

The Process: We proposed and tested a variety of kitchen accessories to connect to the demographic and psychographic of our client's target audience - from the kitchen novice to the serious chef.

The Solution: A custom designed bamboo cutting board was the right ingredient to dramatically improve subscription rates. The universal relevance of a good cutting board, the eco-sustainable message, and the aesthetics of bamboo combined to produce impressive results.