We decided the best way to drive donations was to offer something in return. It has been shown that even offering something simple as a thank you can drive donations in any campaign situation. A campaign was set up where a branded item would be offered for a donation of a certain dollar amount, with the option for the donor to opt out of the gift. The donations levels offered a tote bag, a notebook, a water bottle, a wireless speaker, a duffel bag, and a rolling luggage bag. Items with low minimums and high perceived value were selected. The Arc was able to use unused items for future campaigns and funding events.