Project Description
Gift with Subscription/ Premium Program
This Old House Insider –online home improvement resource, a companion to the print magazine and tv show
The Goal
Increase membership sign-up rates to the online do-it-yourself database and video archives
Increase Membership Signup Rates
Target Online Do-It-Yourself Database
Target Video Archives
The Process
Most of their potential subscribers already know and love the This Old House brand and quality content. Because of this established relationship, a gift with purchase featuring their iconic logo was an easy incentive choice.
The Solution
We developed several TOHI-branded items targeting their audience’s interest in home improvement. The client tested our ideas by surveying their audience, then they tested those survey-winning items again in limited quantity offerings to the public.
The Result
A variety of our items have successfully increased subscription rates, but most impressive so far is our Telescoping Magnetic Grabber/Flashlight which proved its worth with a 40% lift in subscriptions over their previous t-shirt offer. Through this collaboration our team is continuously generating ideas to be developed and tested. This ensures their gift-with- subscription offer is persuasive, engaging, and consistently meeting subscription goals.
More Stories
- Gift with Subscription/Premium ProgramDogs at Work Admin2020-10-28T18:45:14+00:00
Gift with Subscription/Premium Program
- Multi-Faceted Marketing ProjectsDogs at Work Admin2020-10-28T18:45:49+00:00
Multi-Faceted Marketing Projects
- Years of Service Recognition ProgramDogs at Work Admin2020-10-12T23:37:29+00:00
Years of Service Recognition Program
- Gift-with-Donation Annual Campaign FundIan Talmage2020-10-28T18:27:36+00:00
Gift-with-Donation Annual Campaign Fund
- Cause Marketing/Audience TargetingIan Talmage2020-10-12T23:36:09+00:00
Cause Marketing/Audience Targeting
- Diversified Promotional MarketingIan Talmage2021-04-02T01:50:53+00:00
Diversified Promotional Marketing
- Fundraising/ Donor AppreciationDogs at Work Admin2020-10-07T18:45:38+00:00
Fundraising/ Donor Appreciation
- Conferences/Sales Support ToolsDogs at Work Admin2020-10-28T18:45:26+00:00
Conferences/Sales Support Tools
- Years of Service Recognition ProgramDogs at Work Admin2020-10-09T11:42:41+00:00
Years of Service Recognition Program
- Custom Retail Products/ B2C MarketingDogs at Work Admin2020-10-22T11:38:15+00:00
Custom Retail Products/ B2C Marketing
- Gift with Subscription/ Premium ProgramDogs at Work Admin2020-10-06T15:12:54+00:00
Gift with Subscription/ Premium Program
- Client Acquisition/ Direct MailDogs at Work Admin2020-10-22T11:44:02+00:00
Client Acquisition/ Direct Mail
