Project Description

Credit Card Rewards Program

US Bank – financial services company

US Bank Flex Perks with Classic SD Pocket Knife

The Goal

US bank wanted to expand their portfolio of consumer brand products for their FlexPerks Credit Card Rewards Program.

  • Expand Portfolio

The Process

Together with the SVP of the FlexPerks program, we identified Victorinox/Swiss Army as a great partner for US Bank because of their universal brand recognition and reputation for top-quality merchandise. The variety of their product categories and price points added additional strength to this program.

New items at a lower point level
Brand-name products redeem well
Product selection to match audience’s interests

The Solution

Victorinox/Swiss Army has proven to be even more valuable to US Bank’s FlexPerks Rewards Program because it has increased the redemption rate at the lower price/point levels. That in turn, has resulted in broader and deeper engagement by their credit card holders because they are logging into their account more often to redeem Swiss Army merchandise. This result has created a double benefit for US Bank – and has helped them to unleash additional value for their FlexPerks members.

More Stories