Credit Card Rewards Program
US Bank – financial services company
The Goal
US bank wanted to expand their portfolio of consumer brand products for their FlexPerks Credit Card Rewards Program.
The Process
Together with the SVP of the FlexPerks program, we identified Victorinox/Swiss Army as a great partner for US Bank because of their universal brand recognition and reputation for top-quality merchandise. The variety of their product categories and price points added additional strength to this program.
The Solution
Victorinox/Swiss Army has proven to be even more valuable to US Bank’s FlexPerks Rewards Program because it has increased the redemption rate at the lower price/point levels. That in turn, has resulted in broader and deeper engagement by their credit card holders because they are logging into their account more often to redeem Swiss Army merchandise.
The Result
The result of the solution created a double benefit for US Bank and has helped them to unleash additional value for their FlexPerks members.
