Project Description

Conferences/ Sales Support Tools

Avalon Waterways – river cruise line

Avalon nail polish

The Goal

Build stronger relationships with the independent travel agents who sell Avalon cruises to travelers.

The Process

Avalon needed a personal-feeling gift that would show they understand and appreciate the partnership they have with travel agents. With an audience over 90% female, we were able to explore some unique approaches.

Tradeshow & sales support tools
B2B outreach
Customer appreciation

The Solution

We encouraged our client to break with tradition and give a custom nail polish set in perfectly-matched Avalon colors. It was unexpected and wildly popular with their travel agents. We created 2 custom colors to match Avalon’s brand colors:

  • River blue to represent their unique excursion choices that get you off the ship and experiencing destinations in new ways
  • Produce green to introduce their new locally-sourced healthy vegetarian dining choices. The nail polish stood out among competitors’ traditional travel-themed promo items and proved memorable enough to ensure agents learned more about Avalon’s exceptional new services.

“The nail polish was a huge hit at Virtuoso Travel Week in Vegas which we just attended.

  • Blue= Avalon Active Discovery
  • Green=Avalon Fresh

You made us look creative & fun!!” – Terri

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