Cause Marketing/Audience Targeting
Federal Long Term Care Insurance
The Goal
Strengthen relationships with their veteran customer base and expand their brand recognition via cause marketing.
The Process
As Federal Long Term Care Insurance provides services and benefits to a very targeted population (federal employees), their materials and outreach focus on eligibility criteria and full range of services. Because of this targeted population that often involves veterans, they appreciate promotional incentives that have a tangible connection to these consumers.
The Solution
We sourced merchandise that furthers their veteran-centric cause marketing. By utilizing a supply chain called Basecamp®, that donates a portion of profits to the Wounded Warriors Project®, we were able to not only provide promotional merchandise that was intrinsically useful (i.e. drinkware), but added further value to their overall mission statement.
The Result
The initial Basecamp® Wounded Warriors® water bottle order was such a popular and appreciated gift that it led to reorders for additional meetings and reached further audiences. In succeeding years, LTC stuck with the merchandise line that donates toward Wounded Warriors that included flashlights and tumblers.
