Cause Marketing/Audience Targeting

Federal Long Term Care Insurance

LTC Base Camp Tumbler

The Goal

Strengthen relationships with their veteran customer base and expand their brand recognition via cause marketing.

  • Cause Marketing/Audience Targeting

The Process

As Federal Long Term Care Insurance provides services and benefits to a very targeted population (federal employees), their materials and outreach focus on eligibility criteria and full range of services. Because of this targeted population that often involves veterans, they appreciate promotional incentives that have a tangible connection to these consumers.

Target a Specific Audience
Align Merchandise with Their Mission Statement
Use Cause Marketing to Strengthen End User Relationships
LTC Base Camp Sierra Bottle

The Solution

We sourced merchandise that furthers their veteran-centric cause marketing. By utilizing a supply chain called Basecamp®, that donates a portion of profits to the Wounded Warriors Project®, we were able to not only provide promotional merchandise that was intrinsically useful (i.e. drinkware), but added further value to their overall mission statement.

The Result

The initial Basecamp® Wounded Warriors® water bottle order was such a popular and appreciated gift that it led to reorders for additional meetings and reached further audiences. In succeeding years, LTC stuck with the merchandise line that donates toward Wounded Warriors that included flashlights and tumblers.

More Stories

Ready to Talk?


Dogs at Work logo

We donate a portion of every order to animal welfare groups from Maine to California.